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We build digital experiences
that convert
Studio Gro studies, explores and implements CRO solutions using
culturally competent, customer driven truths
Trusted by more than 50+ brands
Fundamentals you can trust
Experimentation was once shrouded in mystery, accessible only to industry titans. Today, it has transformed into an indispensable strategy for brands seeking growth at scale. However, as Conversion Rate Optimization (CRO) techniques become more transparent, they risk being oversimplified. This reduction in complexity opens the door to a myriad of potential pitfalls and errors, highlighting the importance of precision and strategic implementation in every experiment.
The Gro Goal
Empower brands to improve web profitability through experimentation
Conversion Rate Optimization is a highly specific and strategic methodology that is catered to your business’s unique audience. That means no shortcuts.
Studio Gro delivers effective CRO programs that go beyond conventional wisdom and are driven by data and customer driven truths. Understanding and speaking to your customer effectively is our baseline.
Brands We've Optimized
Gro services
Optimization & Testing
Landing Page Optimization
Create and test new templates to improve conversion rate for channel specific landing pages.
- CRO Audit included
- 360 degree program management and execution
- Channel specific, 2 templates / quarter
- Bi-weekly reporting and strategy sessions
Time to launch first test: 4 Weeks
Optimization & Testing
Conversion Rate Optimization
A-la-carte program that grows with your team and adds skill and speed to drive conversions
- CRO Audit included
- 360 degree program management and execution
- For websites +50,000 sessions
- Bi-weekly reporting and strategy sessions
Time to launch first test: 6 Weeks
Consulting
Conversion Management
Already have a team structure but not able to gain results? Conversion Management allows for external strategic guidance without design and development resources.
- CRO Audit included
- 360 degree program management and execution
- Review of internal team structure and cadence
- Audit of product profitabitability structure
Time to launch first test: 4 Weeks
Consulting
Conversion Audit
A full review of the customer journey and conversion metrics to identify the largest points of friction, supplemented with a actionable insights and hypotheses.
- Heuristic / UX, Funnel, Heatmap and Scroll analysis
- GA4 analytics audit
- Comprehensive report of findings
- 1.5 hour review session
2 High-Fidelity Wireframes Included
Design
Product Strategy: Wireframe & Prototyping
For teams looking to find the simplest solution for the most complex customer experiences. Product strategy brings us back to the fundamentals. We'll identify customer needs and devise a custom solution that prioritizes your end conversion goal.
Time to launch first test: 4 Weeks
Design & Development
Website Refresh
A full review of the customer journey to uncover and identify the largest points of friction
- Includes CRO Audit
- Wireframing, prototyping and branding of website
- Design of web pages, mobile optimized
- Development (Shopify, Webflow, Custom, etc.)
- Flows and copy optimized for conversions
2 Template Wireframes Included
What to expect
A plan for gro-wth
1
Select Custom Solution
We'll identify your brands true conversion needs and devise a proposal that fits. This includes a mini audit to find the largest opportunities for testing.
2
Kickoff
Call
Now, the gameplan. This includes nitty-gritty details for devising a testing roadmap, technical cadence for testing, and the big questions we want answers to.
3
Experience
Results
Launch your first test in as little as 6 weeks and start to see positive results in 3 months. We'll prioritize the highest impact tests with the quickest implementation out the gate.
Founder of Studio Gro
Welcome 👋🏼
The last decade of entrepreneurship has brought about a generation of products for a new generation of people and their lifestyle. The barriers to build have evolved but social tech has made it easier for brands to reach customers than ever before. The outcome is a beautiful emergence of brands that are validated (or in-validated) in real time by their customers.
Still, I come across brands and marketing teams who forget about the reality of people on the other side of the screen. Those consumers experience their own trials and tribulations every day. They see you and your competitors, often within a span of five minutes, on their palm size phone. They consider whether they need or trust you.
The reality is your brand is not owed a dollar, a conversion, or a customer.
You must earn it. Studio Gro serves to remind brands of the levers they can pull to earn those customers. If you choose to work with us, I can guarantee:
- A partner who is invested in your brands growth
- A team that asks the hard questions
- A strategic framework that meets your team's ambition
Case studies
Real examples from gro-ing brands
Kolkata Chai Co.
CRO Testing Program | Landing Page Optimization | eCommerce Management
The NYC chai cafe, loved by celebrities and locals, offers its masala chai as chai mixes that can be purchased in their D2C shop. Our landing page optimization and website optimization efforts have been a series of locking in the best offer and flow for new customers while leveraging its community love to drive online sales. Our most recent winning landing page operates as a hybrid PDP style hero followed by a longer form overview style landing page.
- Increased Meta CVR by +66%
- Increased Meta RPU by +$0.77
Ritual
Landing Page Optimization
Ritual is a subscription-based supplement company that offers an assortment of products, including multivitamins, protein powders and probiotics for men, women and children at every stage of life. Our mandate was to increase Meta and Non-branded CVR through a series of landing page tests. Our testing program uncovered segments of their consumer demo and copy that delivers results.
- Increased Non-branded Search CVR by +58%
- Increased Meta CVR for Prenatal Multivitamins by +23%
- Increased Meta CVR for 50+ Multivitamins by +53%
MDbio Wellness
eCommerce Management | Landing Page Optimization | CRO Testing Program
Founded by 4 doctors, MDbio is a clinically proven, plant based supplement company that leverages both western and eastern medicine to provide people with relief. Our mandate was to design and develop the entire digital experience, from branding to flows to content.
- Implementation of a new brand system
- UX strategy for product pages to convey USPs
- Design & development of Shopify website
- Increased Meta CVR by 24.75% via landing page testing
ImprimisRx
Product Management | CRO Audit | Website Optimization
ImprimisRx® specializes in customizing medications for 503A prescribers and 503B purchasers. As a pharmaceutical company with a mandate to maximize B2B and B2C sales in a single real estate, we have provided ImprimisRx with CRO audits and strategic mid-fidelity wireframes to anticipate customer needs.
- Information Architecture & Sitemap Strategy
- Portal Wireframe & Strategy
- Prescribe a Medication Wireframe & Strategy
Looking for the right solution?
Let's chat
